In an effort to recognise women’s prominent role in the economy, acknowledge their financial independence, and cater to their lifestyle needs, Egypt’s largest private bank, CIB, has just re-launched Heya, a credit card specifically tailored to women, not only helping them manage their expenditures but giving them exclusive benefits. We all know that whether you're a working woman, a stay at home mom, an entrepreneur, or a prominent CEO, women spend countless hours trying to find that perfect detail that will elevate their day; that Dior mascara, that new Eric Ries book, that trip to Milan, that hot new ceviche dish on a Nile restaurant to set the scene for a work meeting or a dinner with the girls. So it only made sense that the self-proclaimed queens of incredibly exceptional good-value-for-money deals, had a custom-made credit card.
The newly launched card – with vintage custom designs featuring Queen Farida and silver screen star Madiha Yosri – offers unique perks targeted at women, including discounts up to 45 percent, reward points, unlimited access to airport lounges across the Middle East, automatic enrollment in life insurance, up to four free supplementary cards, and access to events and bazaars.
First launched in 2003, the credit card is making a glamorous comeback on Saturday 14th at the Nile Ritz Carlton, with a bash where live music, motivational speeches, and fashion shows will celebrate the all-women relaunch. The event will feature Iron Woman’s champion Amani Khalil, who will give a motivational speech, as well as fashion power women Aya and Mounaz Abdelraouf, founders of Okhtein. The night will also include performances by soulful jazz vocalist Noha Fekri and a fashion show by Style Treasure with Maisa Azab at the helm of it, as well as a surprise Tombola draw with prizes all through the night.
The event is set to take over the Ritz Carlton’s Al Qahira Ballroom on Saturday 14th at 5PM, with exclusive invites sent to a select number of customers and key women in society.
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