The Egyptian startup that helps housewives work from home, Mumm, has just partnered with leading technology investor A15, a partnership that will see the Egyptian startup merge with A15’s offspring DishDino - which runs on a similar model as Mumm - and raise seed investment by A15.
The partnership means the synergy between both homemade food startups in a common effort to carry out collaborative and unified programs that empower home-based entrepreneurial cooks.
With more than 15 commercial entities, including ConnectAds, Link Development, E7gezly, and TPay, and over 1,000 employees across the Middle East, A15 has extensive experience in the region, having also excited food giant Otlob last November. "Together, these two start-ups can shape the homemade food market and in such a small ecosystem, share resources and deliver greater and more meaningful impact,” says A15 CEO Fadi Antaki. While there will be initially no operational changes, the DishDino brand will be gradually phased out, to be under the main and sole product line; Mumm.
“When the conversation started at RiseUp Summit, joining forces with A15 made perfect sense,” says Mumm’s CEO, Waleed Abd El Rahman. “Our mission is to make healthy homemade food available for everyone while creating job opportunities for stay-at-home cooks. We believe that through this merge, Mumm will be more able to leave its mark on the food and beverage space in Egypt and the world.”
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