Previous Post
7 Of Cairo's Best Barbershops
Next Post
Freedom Music Festival Hits Royal Club Mohamed Aly for an All Day Shindig This Weekend

Egypt Signs Deal with CNN for New Tourism Promotion Campaign

The Ministry of Tourism announced the launch of a new campaign to promote Egyptian tourism worldwide with CNN.

Egypt’s Tourism Ministry issued a statement on Saturday announcing a joint campaign with CNN news channel to promote tourism in Egypt. 

The partnership includes promotions on the American network channel and its affiliated sites until the end of the year, as well as an advertisement that will be aired in Europe, the Middle East and Africa during the channel’s weather forecast, for which Egypt will be the main sponsor.

The ministry also said that, at the end of the year, CNN will air a sponsored special report on Egypt’s tourism hotspots. 

“We consider the partnership with CNN a strong step on our path towards promoting tourism in international markets, especially through reputable media institutions like CNN. This partnership helps us fulfill part of an international promotion strategy through a strong outlet for the target audience,” Egyptian tourism minister Yehia Rashed said, according to Ahram Online.

Efforts to revive Egyptian tourism have been intense since the Russian plane crash over the Sinai Peninsula in early 2015. Egypt has since been implementing more diligent security measures while launching tourism campaigns such as the award-winning This is Egypt campaign.

Photo by Toufic Araman.

 


Todays Events
The Gypsy Jazz Project @   CJC 610
Clubs
Date: 9/22/2018
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club 610
Al Mena ft. RT Nuba  @ Cairo Jazz Club
Clubs
Date: 9/22/2018
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club
One-Day Pottery Workshop @ Darb 1718
Workshop
Date: 9/22/2018
Time: 11:00am - 1:00pm
Venue: Darb 1718
Acceptance Exhibition @  Picasso East
Exhibitions
Date: 9/22/2018
Time: 7:00pm - 10:00pm
Venue: Picasso East Art Gallery
Collectors Eye V @ UBuntu Ar
Exhibitions
Date: 9/22/2018
Time: 10:00am - 5:00pm
Venue: Ubuntu Art Gallery
Emdan El Nour @Underground
Clubs
Date: 9/22/2018
Time: 10:00pm - 4:00am
Venue: UnderGround
Dalia Farid @  ROOM Art Space
Concerts
Date: 9/22/2018
Time: 9:00pm - 10:30pm
Venue: Room Art Space
Waslet Samaa @ El Sawy Culturewheel
Concerts
Date: 9/22/2018
Time: 7:00pm - 9:00pm
Venue: El Sawy Culturewheel