Saudi Arabia’s Jewellery Salon (JS) expo brings together local and international designers on one platform with the goal of shifting the jewellery business in the Kingdom. Considered the most exclusive jewellery show in the Middle East and North Africa since 2009, JS serves as a gateway for international brands to reach a niche market in Saudi Arabia, which has the greatest number of affluent families per capita in the Middle East and North Africa.

Founded by Haya Al Sunaidi, the Jewellery Salon 2024 will take place in Riyadh on February 20th to the 23rd, and in Jeddah from February 27th to March 1st. In Riyadh, the expo will take place at Al Faisaliah Hotel, Prince Sultan Hall, and in Jeddah, it will be at Hilton Hall, Hilton Hotel.

Showcasing exquisite gemstones, masterfully crafted pieces, and the latest trends in luxury jewellery, the exhibitions will feature an array of jewellery catering to diverse tastes and preferences, from classic diamonds and pearls to contemporary designs featuring innovative materials and bold colours. With haute joaillerie pièces, intricate handmade designs, and statement-making collections from established and emerging artists, the exhibition offers an opportunity to discover rare pieces and engage directly with renowned designers.

To encourage the engagement of Saudi women in business, JS serves as a platform for industry professionals to network and forge valuable partnerships. B2B meetings, workshops, and seminars will facilitate knowledge sharing and collaboration, with panel discussions ranging from the ethical sourcing of gemstones to the role of technology in jewellery design.