The service will feature exclusive content produced in-house featuring Egyptian and Arab stars
In a much needed effort, iFlix, the leading Subscription Video on Demand (SVOD) service for emerging markets such as the Middle East’s, will launch in Egypt. iFlix, in no association to the Apple corporation whatsoever, will feature exclusive content targeting the 2017 Ramadan season with series such as Waklinha Walaa. Now, Middle Easterners with identity crises won’t have an excuse not to educate themselves when it comes to Arabic TV shows.
“With three quarters of the world’s Arabic content being produced in Egypt and a population of over 90 million people, we are incredibly excited to bring iFlix’s world class service to young Egyptian talents,” commented Tamer Rashad, iFlix’s General Manager for Egypt, adding that they were passionate about creating a service catering to the needs and interests of Egyptians. And Egyptians certainly need someone, we’re looking at you; a company that starts with N and ends with X, to cater to their interests, given the lack of Arabic content when it comes to SVODs.
Waklinha Walaa, an Egyptian comedy co-produced by Ahmed Helmy’s production company Shadows, will mark iFlix’s first original Middle East production and will feature dozens of leading stars from Egypt and the Arab world. iFlix will also have exclusive rights to feature Ahmed Mekky’s new comedy Khalsana Beshyaka, and will feature a variety of Gulf, Lebanese, Syrian, and Bedouin TV series, from dramas and comedies, starring prominent Middle Eastern actors.
Another thing setting iFlix apart is its distribution of Asian content, which opens a lot of doors for Arabs to explore entertainment from all corners of the world.
Founded in 2014, iFlix is now available to over one billion subscribers across 18 markets throughout Asia, the Middle East, and North Africa, and offers entertainment from said regions, including series such as Mr. Robot and The Walking Dead.
Sounds promising, if you ask us. We wish iFlix good luck in the battle that is content distribution.
Photo: Khalsana Beshyaka