Zed: Furniture for Every Taste

There’s a new concept store set to hit the city and it’ll probably have you dying to just scrap out everything in your home and refurnish the whole place again! Zed, which is launching tonight, 27^th November, in Dokki, is an all-encompassing home store, where you can stock up on stylish pieces for your house, with everything from bigger pieces like plush couches, down to cute coloured clay pots to add some kick. “The concept of Zed was that we wanted to create a store where you could head inside and be able to visualise your whole home, from the smallest details to the largest pieces,” explains Heba Sabaa, one of the brand’s founders along with Omar Sabaa, Islam Salah, and Amr Salah.

The store boasts a huge array of pieces that’ll perfect your place, covering as well a broad style spectrum. “The furniture itself – the bigger pieces – is modern, but not too modern… The rest of the pieces don’t submit to a specific style. You can also find some vintage items, there’s cute accessories, wall art, beanbags…” Sabaa explains. What initially prompted the entire store was actually a beanbag brand, Antakh, started three years prior by the same founders. “It was all bean-based furniture, all entirely Egyptian made… a while after that we realised we wanted to go deeper into the furniture industry.” Eventually, after also launching a couch brand called Blox, which allows you to buy a couch in pieces and play around with the shape, the founders decided to go ahead with Zed, which features both of the aforementioned brands, as well as a myriad of others.  

Their list of featured brands includes Cairo Blinds (helping keep that damn mutant Cairene sun out of your eyes when you wanna have a Friday morning lie-in) and Malayka (silky smooth linens to facilitate aforementioned lie-ins). Personally, we’ve got our eye on the Clay Collection, a series of pots in fun Crayola hues that’d brighten up any space. Some are handmade, the 2ollal – “we sculpt and paint them ourselves,” Sabaa tells us, while the plant pots come from another (rather adorably named) brand, Ellie the Happy Elephant. They’ve also got some seriously cute bowler hat lights we can’t wait to get our hands on. If you’re feeling some furniture fever, we suggest you head down there tonight!

You can check out their Facebook page here.