Oh, brunch. Has there been a more revolutionary invention conjured up by mankind in the last century? You’d think there’d be no room for innovation in the culinary art of fusing breakfast and lunch, but Sahel’s White Bay in Sidi Heneish is turning a humble meal into an extravagant spectacle this Friday 10 August.

This being White Bay, it’s of course an All White Brunch – no, not that kind of ‘all white’. A white party of sorts – but with…brunch. Get it?

Kicking-off at 2PM and continuing on till 8PM, the brunch comes with plenty of trimmings, including music of the highest order courtesy of cheeky purveyors of retro Arabic mishmashes, Disco Misr, and smooth-as-silk singer-songwriter and guitarist, Hassan Ramzy.

The beachside bonanza will even offer transportation via SWVL buses from Livio's, sports activities for kids and the whole family, a special guest list of familiar faces and, most excitingly, a body massage station - which might seem somewhat random considering all the hubbub taking place around it, but it actually makes perfect sense for White Bay's standing as the ultimate wellness destination on the North Coast.

In fact, White bay is leading the way for a Sidi Heneish that is vastly different to what it was just a few short years ago. Centrally located and easily accessible through Fuka Road, where travelling to-and-from the nearby airports a breeze, it has turned from a barren dessert to one of the most stunning stretches of beach in the whole of the North Coast, thanks to its crystal clear waters – one of the best, if not the best, in Sahel right now. Naturally, the clear waters and golden sands lend well to White Bay’s focus on wellness – and it’s something that has also inspired White Bay’s units, which offer a versatile range of spaces and properties to suit every need.

Ranging from standalone villas and twin and town-houses, to junior and superior chalets, to the stunning signature Sky Villas, White Bay uses the stunning landscapes around it to create a similar spacious, organic feel in all of its units that make for the ideal retreat. And, actually, you can see it for yourself out for yourself, because during the brunch you’ll have the opportunity to check out a standalone villa mockup so you can take it all in for yourself.

All-in-all the brunch offers just a small slice of the kind of fusion of nature and luxury that awaits at White Bay – there’s even going to be a special late-night Bedouin-style dinner and fire show on August 17th, because why the heck not?

For more on the brunch and White Bay in general, head over to Facebook or Instagram.