Previous Post
Everyone Ubering in Sahel Next Weekend Wins Free Ariika Comfort Goodies
Next Post
11 Medicinal Herbs Native to Egypt

11 Pictures From Egypt's Most Bizarre Collaborative Fashion Shoot

The collaboration between Norine Farah, Rafik Zaki, Vivian Moawad, Sadafa, Reem Jano, Hayden & Co., Suki Designs, VNTG Sunglasses and Salem Alta Moda is taking high fashion to a supermarket near you.

Year after year, Egyptians maintained their position as merely spectators and consumers of worldwide fashion products and styles. Some Egyptians, however, decided to end Egypt's little to no contribution to the ever-growing industry and embarked on their journeys to carve names for themselves in the creative scene and respond to the increasingly growing demand of the now-booming market in Egypt. A just-launched bizarrely dazzling new collaborative shoot, which is the second edition of an on-going series, features distinct local high-end couture and accessory brands in a combined effort to put Egypt on the world's fashion and glamour map.

Exceptional local designers, like Norine Farah, Rafik Zaki, Vivian Moawad, Sadafa, Reem Jano, Hayden & Co., Suki Designs, VNTG Sunglasses and Salem Alta Moda, have combined their exquisite creations and dressed super model Anicee Gohar, showing her taking refuge in an empty supermarket after she escapes a fancy party, with her extravagantly lavish outfits sharply contrasting, yet very aesthetically pleasing, with the backdrop of the supermarket.

The ongoing series was launched by fashion-specialised PR agency Flare, which launched in 2016 to form a much-needed bridge between up and coming local talents with the international fashion, styling, and media scenes.

Check out the shoot: 

Photography: Hady Ashraf & Marwan Morsy
Model: Anicee Gohar
MUA: Haya 
Hair: Amr Altmash


Todays Events
Mohasseb @ Cairo Jazz Club
Clubs
Date: 12/15/2017
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club
Brunch @ Solana
Dining
Date: 12/15/2017
Time: 1:00pm - 5:00pm
Venue: Conrad Cairo
Christmas Cairo Symphony Orchestra
Culture
Date: 12/15/2017
Time: 8:00pm - 11:00pm
Venue: Cairo Opera House
Breathe Out @ Dijon Bistro
Bars
Date: 12/15/2017
Time: 9:00pm - 3:00am
Venue: Dijon Bistro
Basheer @ Underground Cairo
Clubs
Date: 12/15/2017
Time: 10:00pm - 1:00am
Venue: Underground Cairo
Sweat The HIV Stigma
Competition
Date: 12/15/2017
Time: 9:00am - 2:00pm
Venue: Platinum Club
Fundamentals Of Acting @ Bardo Clubhouse
Workshop
Date: 12/15/2017
Time: 4:00pm - 8:00pm
Venue: Bardo Clubhouse
The Art of Wedding Portraiture @ AUC
Exhibitions
Date: 12/15/2017
Time: 10:00am - 5:00pm
Venue: American University In Cairo