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Age of Magnificence: Zaam Designs' New Fashion Film Is A Throwback to Old World Glamour

One of Egypt's boldest bag brands, Zaam, has just released a video for their mid-season collection Age of Magnificence and this beautiful feat of fashion cinematography will have you wishing you lived in a different era...

Let’s be honest, we all need that one vintage-y bag in our closet that makes everyone think that you’re about that life - you know, underground stores and local brands only please! None of that high fashion mainstream stuff. Side note: we don’t need any more Michael Kors Jet Set Travel totes or Neverfull LV bags on the streets of Cairo. Seriously, though.

Fashion films are our guilty pleasure, and local bag brand Zaam has taken the initiative to propel us into the world of gorgeously lit and epically styled fashion cinematography to launch their Age of Magnificence collection. In collaboration with filmmaker Ashraf Hamdi, filming at the Victorian themed chain Shakespeare and Co. Egypt, the launch of this mid-season collection will have you wishing you’d lived in a different era.

Their latest pieces feature an eclectic mix of baroque inspiration with a rococo twist. “Each piece has additional copper vintage appliques that I collected individually from shops around the Khan El Khalili area,” says the designer himself Ahmed Azzam of his latest collection.

As far as statement pieces go, this is definitely a local designer to watch. Although this collection features both a men’s and women’s line of bags, ladies should keep a look out for the release of Zaam’s capsule collection of accessories in the next couple of weeks. Check out the short film for a small taste of a different time.

You can check out Zaam’s Facebook page here or follow them on Instagram @zaamdesigns.


Todays Events
Yehya Khalil @ Cairo Jazz Club
Clubs
Date: 10/19/2017
Time: 10:00pm - 2:00am
Venue: Cairo Jazz Club
Screening By Shnit @ Zawya
Film
Date: 10/19/2017
Time: 5:00pm - 12:0am
Venue: Zawya
Shnit Cairo Realtime Competition @ Downtown
Competition
Date: 10/19/2017
Time: 10:00pm - 1:00am
Venue: Downtown
DJ Mobbz @ The Tap Maadi
Clubs
Date: 10/19/2017
Time: 10:00pm - 2:00am
Venue: The Tap Maadi
Dalidays @ French Institute In Cairo
Film
Date: 10/19/2017
Time: 8:00pm - 12:0am
Venue: French Institute In Cairo
Physical Theater Workshop @ Bardo Clubhouse
Workshop
Date: 10/19/2017
Time: 7:00pm - 10:00pm
Venue: Bardo Clubhouse
Filmmaking By Hala Galal @ Studio Zat
Workshop
Date: 10/19/2017
Time: 7:00pm - 10:00pm
Venue: Studio Zat
The Show Goes On @ AUC Falaki
Theatre
Date: 10/19/2017
Time: 7:00pm - 10:00pm
Venue: AUC Falaki Theater