“I wanted to create pieces that are comfortable, urban and modern yet with an authentic feel to them,” says Mohanad Kojak.
In a thrilling new collaboration which will have Egypt's fashion enthusiasts at the edge of their seats, Egypt's powerhouse designer Mohanad Kojak of Kojak Studio just released his new summer collection in collaboration with Markaz, a 15-year old establishment dedicated to supporting local artisans and authentic Egyptian products.
The collaborative project features 12 summer pieces combining top-notch Egyptian craftsmanship with global fashion's hottest trends. Local artisans from every corner of the country brought their own touches to the pieces in the shape of handmade tassels, embroidery and typical patchwork from different authentic cultures native to Egypt. All, of course, under the mentorship of famed fashion designer, Kojak himself.Versatile and durable fabrics like denim, linen, satin and tulle make the collection the perfect fit for the long, hot summer days ahead, while sticking slick, modern cuts and earthly colours, and not shying away from spicing it up with some flashy pink, hunty!
“I wanted to create pieces that are comfortable, urban and modern yet with an authentic feel to them,” said Mohanad Kojak.
The collection's shoot, in true Egyptian fashion, took place in Geziret El Dahab, right off of Maadi. Showcasing everyday aesthetics of Egyptian countryside, the shoot stays true to the collection's authentic essence and that of Markaz, check it out:
Production and Project: Glam Fashion Agency
Fashion Direction and Styling: Sahar Azab and Maissa Azab
Supervision: Mohanad Kojak
Photography: Mohsen Othman
Outfits: Kojak X Markaz #KojakXMarkaz
MUA: Habiba Kasrawy
The collection is available at Markaz's stores in Zamalek and North Coast