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This New Egyptian Fashion Brand is All About Your Ever-Changing Mood

"Fashion is all about current moods - how one feels in the moment, and I wanted to convey that through my brand," says Nowmoods' founder Nouran Eissa.

"I don't want to go shopping, I already have everything I need," said no one ever. It sure as hell seems like every other day there's a new trend we should be keeping up with, but who has the time and dedication to keep a close watch on them? Well, Egypt's trendiest new fashion brand, Nowmoods, will spare us such dilemmas and do the job for us.

Nowmoods is making its debut in the market with a happenin' and groovy SS18 collection, encompassing a wide range of slick designs and hand-made embroideries for women and girls for on-fleek summer attires.

"Fashion is all about current moods - how one feels in the moment - and I wanted to convey that through my brand," explains Nowmoods' founder Nouran Eissa. "Sometimes you want to be laidback and chill and others you want to look camera-ready and fancy it up, which why I'm launching two lines simultaneously for those ever-changing moods."Eissa is currently working on expanding the brand to include accessories, boys outfits, and further into the future, a men's line. "The online shopping scene in Egypt is expanding exponentially. People might still not be used to purchase items through a website, which is what we're trying to change, but shopping through Facebook and Instagram are definitely booming and there's still room for many more brands to enter the market."

Shop from Nowmoods through here and keep up with them on Facebook and Instagram


Todays Events
Brunch @ Mirage Café
Dining
Date: 6/22/2018
Time: 12:00pm - 3:00pm
Venue: JW Marriott Hotel Cairo
Bark @ Gypsum
Exhibitions
Date: 6/22/2018
Time: 12:00pm - 8:00pm
Venue: Gypsum Gallery
Egypt World Cup Matches @ Breezes
Bars
Date: 6/22/2018
Time: 12:00pm - 11:30pm
Venue: Ramses Hilton Hotel
World Cup Matches @ Sofitel El Gezirah
Bars
Date: 6/22/2018
Time: 2:00pm - 9:00pm
Venue: Sofitel El Gezirah Hotel
World Cup Matches @ Wust El Balad Stadium
Sports
Date: 6/22/2018
Time: 2:00pm - 8:30pm
Venue: The Nile Ritz-Carlton
World Cup Matches @ Bab El Sharq
Sports
Date: 6/22/2018
Time: 2:00pm - 9:30pm
Venue: The Nile Ritz-Carlton
World Cup Matches @ The Tap Maadi
Bars
Date: 6/22/2018
Time: 2:00pm - 11:00pm
Venue: The Tap Maadi
World Cup Matches @ The Tap West
Bars
Date: 6/22/2018
Time: 2:00pm - 11:00pm
Venue: The Tap West