An analysis of TV viewership, social media buzz and online streaming reveals some really interesting facts about Ramadan series.
People are shying away from cinemas and Egyptian films. Whether it's the lacking quality of our cinema in comparison to abroad, or the decline of public safety with it's sister economy, regardless for one reason or another people aren't going to the movies. And with the demand lacking, the supply is also lacking. We have seen blockbuster cinema superstars completely abandon the golden screen for it's lesser mortal silver screen, because as Egyptians, cultured or not, we all have a hankering for local entertainment.
Year after year we’re seeing Ramadan TV shows get bigger and better. Higher production value is a definitive sign of a higher viewership and with production companies investing 1.1 billion EGP this year, this is a sign of how the times have changed and why viewership diverted towards TV.
Here are some insider facts and figures about the TV production industry this last Ramadan, according to a study by Mindshare.
There were 34 serials produced this year, as opposed to 46 last year.
Ramez Galal, despite his content, still scored the highest across all plains.
Hania and Aly (Jamila Awad and Ahmed Farrag) from Taht El Saytara were most successful and the most liked couple by TV viewers
Taht El Saytara, produced by El Adl Group Multimedia, maintained the most stable viewership throughout Ramadan, whereas Tareeqy and Bein El Sarayat increased by more than double.
In 2015, the pulse was mostly measured through online conversations as opposed to critics, and while 7alet 3eshq scored the highest on TV, Taht El Saytara was the most talked about series online with stars of the show beating Adel Imam in online conversations.
Le3bet Ebless scored exceptionally high online, being the most searched series on Google, despite not being one of the top raking shows on TV.
Despite average viewership for Haret el Yahood, the sentiment was mostly negative with people commenting on historical errors in the script, causing a huge buzz on news websites and social media.
Twitter was the most used medium for online conversations about TV in Ramadan.
The most viewed show on YouTube was Lahfa.