With prices starting from $100, Yela allows users to receive shoutouts and messages from their favourite celebrities.
Yela, the platform presenting users with the opportunity to receive personalised video messages from their favourite Arab celebrities, has raised $2.2 million in funding from US and UK-based investors.
The round was led by Justin Mateen, Tinder Co-Founder and General Partner of JAM Fund, and Sean Rad, also a Tinder Co-Founder and General Partner at RAD Fund.
Founded by Alex Eid, Yela - which is set to launch in August - already lists over 100 high-profile celebrities for fans to connect with, including Amr Diab, Haifa Wehbe, Youssra, Mohamed Henedy, and Ahmed AlSakka.
Following the funding, Eid remarked that “it’s incredible to see the support that Yela has already received from all sides, investors, celebrity creators, and fans.”
Interactions on the platform can range from direct text messages to video clips, with prices starting from $100.