Between them, almatar and Nazeel have over 250,000 rooms ready to use for the project.
Travel industry companies almatar and Nazeel have announced a partnership aiming to undertake the mission of reshaping Saudi Arabia’s tourism market by creating a system of hotel-operating standards supported by technological and business intelligence.
The alliance will involve both companies working to upgrade the level of services in the hotel apartments sector by prioritising the highest international hotel standards. The partnership will build an integrated business model efficiently linking properties with international reservation platforms, as well as accommodating for tourists visiting the kingdom by aligning with the Saudi government’s endeavours to offer resources in an array of international languages.
Nazeel and almatar’s bigger vision is to form the largest Saudi hotel chain in the Middle East, at least by the measure of the number of hotel rooms. It also seeks to become the region’s largest hotel operator by enhancing the digital transformation of Saudi Arabia's tourism sector.
Abdullah Al-Youssef, the CEO of Alia Travel, noted that "more than 250,000 rooms are currently linked to Nazeel’s project, and through this alliance, the rates of guest accommodation in these rooms will substantially increase to break record numbers during the first year of this alliance.”
The extended negotiations with almatar, which lasted for several months, aimed to create a unified future vision in alignment with the current expansion in the kingdom’s tourism and diversification of its wider economy. The main role of the alliance is to build a strategic partnership with the public sector, represented by the Ministry of Tourism and its affiliates.