It's time to make a change. Whether it's silly or serious, petty or provocative, if you want to make your mark, the time is now. Ray-Ban wants YOU...
It is time to make a change in the world! We don't mean to sound dramatic, but Ray-Ban's #Campaign4Change campaign has us giddy. Not only is the leading sunglasses brand keeping eyes stylishly shaded all over the world, but now they are going one step further. A brand that values and celebrates individuality and eccentricity, Ray-Ban are now using their powers to drive people to join their #Campaign4Change competition.
What is this you ask? Well, giving everyone a voice, Ray-Ban has become a platform for people all around the world to voice what they would like to change or add to the world no matter how weird and wonderful (we're talking anything and everything) and fellow Egyptians, you are up! Sick of your aunt overfeeding you at family gatherings? Make a change. Reckless driving giving you road rage? Campaign against it – whether it’s silly or serious, Ray-Ban proves the power is in your hands.
All you have to do is visit the website, sign up and begin building your campaign. There are fun tools to customise your campaign on the website such as templates, filters, poster styles and GIF makers. You can even draw inspiration from other campaigns showcased on the website.
The grand prize winning changemaker will win a trip for two to Ray-Ban's exclusive event in New York City! We're talking business class travel, three nights in a 4-star hotel (all inclusive) and VIP tickets to a surprise event. As if this wasn't persuasion enough, the winners will also have their moment of glory as their campaign is displayed for the world to see, projected on the iconic screens at Time Square. There are also other rewards to be rewarded to changemakers. What exactly? Well, we can't give too much away but let's just say it involves a private gig of one of our favourite Egyptian bands, the Sharmoofers, and tickets with your name on.
Do you hereby accept the challenge? We certainly do, follow our campaign on CairoScene! You can put us on the first flight to New York! Click here to become a changemaker.