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Fawry Floods Social Media with Yellow Rectangles for New Charity Campaign

Charity just became a lot easier with the new tool’s easy payment service.


For the past few days, different actors, TV presenters, media personalities, and fashion bloggers have been interrupting their regularly scheduled programming of puppy photos, quarantine snaps, and Ramadan regalia to turn our feeds a sunny shade of yellow, with nothing except the enigmatic hashtag #بوابتك_للخیر. 

Egypt’s leading digital transformation & E-Payments platform Fawry has come forward as the culprit, having flooded social media with yellow rectangles for a good cause: launching their new electronic donations campaign to make charity easier than ever.

For those of us lucky enough to be spending Ramadan working from home, this time means more time with our loved ones, less time in traffic, with hopefully little impact on our livelihood. Many aren’t as lucky, with job losses and wage cuts hitting Egypt’s already fragile workforce. 

This is why Fawry is now making it easier than ever to make charity payments, so you don’t even have to worry about coming into contact with cash. Right from the myFawry app, you can now choose the institution or organisation you’d like to donate to and make a completely contactless transaction. The service is also available at any Fawry location.