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Fitness-Meets-Charity in Misr Italia Properties' 2019 Edition of 'Box of Hope'

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Misr Italia Properties

Contrary to common practice, some Cairenes decided not to spend the weekend snoozing and binge-watching Mosalsalat as most do in Ramadan. Misr Italia's  La Nuova Vista compound in New Cairo brimmed with life on Saturday as a group of Cairenes gathered before Iftar to do the two best things one can do in Ramadan: fitness and charity.

In their 2019 edition of 'Box of Hope' initiative, Misr Italia Properties partnered up with TD Athletics and Bedaya NGO to put together a day of fitness and philanthropy under the slogan of 'Train, Pack, and Give Back'. An exhilarating yoga session designed to maximize fasting benefits, intertwined with packing 1000 Ramadan goodie bags to be distributed to the underprivileged in Bani Suef and Minya. Two birds with one stone, they call it.The event, which also saw Ariika contribute with their signature comfy bean bags for guests to rest in-between sessions, marks the second edition of Misr Italia Properties 'Box of Hope' initiative - part of the company's wider strategy to support marginalised and underprivileged Egyptians.

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