Egypt has taken over New York's Time Square in an advertising campaign aiming to boost the country's ailing tourism industry, funded by businessman Ahmed Abou Hashima.
Egyptians are taking over New York's Times Square as part of a campaign designed to boost Egypt's ailing tourism industry.
The 'New Egypt' campaign comes as part of a PR push designed to promote tourism here. It as been confirmed that notorious businessman Ahmed Abou Hashima is the man behind the new push for tourists.
Advertisements feature pictures of famous Egyptian sites alongside the tagline 'The New Egypt: Peace, Prosperity and Growth.'
Squares, street corners and public transport have all been plastered with images of the country as part of the move. The move comes in the same week as Abdel Fattah Al-Sisi’s visit to the United Nations to attend the 69th Session of the General Assembly.
Sisi is also set to meet with US President Barrack Obama later this week.
Tourism in Egypt has plummeted in the last three years, with some estimates claiming that the industry has dropped to just five percent of what it was prior to the January 25 revolution in 2011.