Mo Salah is the 9th Most Marketable Athlete in the World
Based on Nielsen's proprietary athlete marketability assessment methodology, Sports Pro has ranked Mo Salah as the ninth most marketable athlete around.
So it's a given that if you happen to be a
sports marketer in Egypt - and we're sure there's at least one of you
reading this right now, come on, hands up, roll call, let's see them -
you're going to go to the ends of the Earth to slap Mohamed Salah's face
on your product. That's just a given. Have you seen how many unofficial
Salah Sandwiches there are in Cairo? But what if you actually are at
the ends of the Earth, with every athlete under consideration like
Lionel Messi, LeBron James, even Virat Kohli (he's a cricket player,
he's huge in India, trust us), would our humble Mo Salah still be on the table? Do his pinchable cheeks still deserve a spot on your advertising block? If you're keeping track of Sports Pro’s rankings of the 50 most marketable athletes in 2020, the answer is, hell yeah he is and hell yeah they do.
on Nielsen's proprietary athlete marketability assessment methodology,
which is a really complicated way to say "statistical sorcery beyond the
comprehension of mere human beings" or, if we're trying to be accurate,
a framework that uses athletes’ social media to figure out how much
reach, relevance and positive attention they get, Liverpool forward and
Egypt's own Mohamed Salah is currently ranked as the 9th most marketable
Ranked at number 1, 2 and 3 are Argentina's
Lionel Messi, Portugal's Cristiano Ronaldo and America's LeBron James
respectively. The top ranked female athlete is Bianca Andreescu, a
Canadian tennis player, sitting at number 5.