Scarlett Johansson has had her controversial SodaStream commerical snubbed by TV bosses just hours after she was forced to part company with anti-poverty group Oxfam...
Scarlett Johansson has been double dropped by America's top tv networks and a leading charity thanks to her role in a recent advertisment. The Lost in Translation star had taken part in a commercial for SodaStream - a soft drinks manufacturer with a factory based on illegal Israeli settlement land in the occupied West Bank. The controversial advert had been set to air during the infamous half-time commercial slot during this Sunday's Superbowl. However,` top US networks including FOX, ABC and CBS have shelved the commercial because of its controversial tone. The advert is thought to have been shelved thanks to direct pot-shots made against competitors Pepsi and Coke.
Johansson was also given the boot by anti-poverty charity Oxfam, with whom she had previously served as a brand ambassedor. The move came after the group decided that the starlet's appearance in the advert was at odds with their views on Israeli settlements. In a carefully worded statement the group said:
"Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years. She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam."
The charity had been under increasing pressure to ditch the star and it's thought that both parties came to a mutual agreement to terminate her role. SodaStream operates a factory in the Ma’ale Adumim about 10 minutes outside of Jerusalem on a Jewish settlement believed by many to be illegal. Pro-Palestinian and human rights groups have strongly campaigned against the star's work with the firm.