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SCENE EXCLUSIVE: Interview with Globally Acclaimed Egyptian Commercial Director Ali Ali

Hot off the heels of his critically acclaimed global campaign for Diesel, we speak to Ali Ali - the Egyptian creative and director making waves internationally.

Ali Ali

Hot off the heels of his critically acclaimed global campaign for Diesel, we speak to Ali Ali - the Egyptian creative and director making waves internationally.

From local campaigns with Panda Cheese and Etisalat, to global ones with Budweiser and Samsung, Ali's work has won him some of the biggest awards in the fickle world of advertising. Despite preferring to stay behind the camera rather than being in front of it, we caught up with internationally-acclaimed director to talk about his unpredictable creative process, his disdain for social media and his ambitions outside of commercials.

Video by MO4 Network's #MO4Productions