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MusiQ Signs Egypt’s First Legal B2B Music Licencing Deal with Universal Music Group

With MusiQ, you can now cater to your business's needs by using playlists that suits your brand's identity.


Music is a thing of importance in today’s digital age. A catchy song tends to hold a lasting impression on people, since it engages several neural networks across the brain, evoking vivid memories from the past. And what better way to establish a connection with your clients and customers than to lure them in with music?

MusiQ is a Cairo-based independent music provider for commercial and retail brands looking to vamp up their businesses with some digital fun. The experts there can craft superbly-customised playlists to suit any brand’s identity, using unique tracks rather than everyday radio music.

After signing a licence with the international record label Universal Music Group (UMG), the local startup now provides an even wider and more eclectic range of music choices to pick and choose from. From the remote corners of Asia, to the hot temperatures of Africa, UMG has itself established in more than 60 countries. This means that artists can finally begin gaining recognition for their talents, and get paid for their music – rather than being illegally torrented, which is no good for your average starving artist.

MusiQ is subscription-based, and uses its technology to ensure that music is being circulated legally – especially since it’s now common for businesses to include media components in their ventures.

UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content.

Whether you own a store, a restaurant, or want to host a killer ProjectX-esque party, MusiQ will cater that to you, and your customers and guests will certainly be entertained and tickled.

Keep up with MusiQ on their Facebook and Instagram pages.