The sustainable fashion brand have switched their supply chain to creating double-padded face masks to protect against COVID-19.
Sometimes the best thing to do with your degree is to make sure everyone looks fabulous - and then use that reach to make sure everyone stays safe. Founded in 2019 by Egyptian psychologist May Kassem and doctor Ali El Nawawi, the cerebrally-named Scarabeaeus Sacer (pronounced Scara-bay-os Sa-cher – meaning Ancient Egyptian beetle in Latin) is a sustainable fashion streetwear brand who have made a name for themselves by revamping the basic cotton tee with 100% organic Egyptian cotton. Accelerated by AUC Venture Lab, the brand has now shifted their entire supply chain to making organic Egyptian-cotton masks to save all the medical grade masks for those who need it the most: the frontline hospital workers fighting COVID-19.
“We want our brand to be more than just fashion, to shed light and raise awareness on issues that tend to be stigmatized, like mental health,” Kassem said.
The brand is supporting an Egyptian initiative called ‘Bin7ayikom’ by donating a percentage of the profit they make from their masks to frontline medical workers in Egypt. Strict health and safety measures are adhered to in the making of these masks, which are double-padded to increase protection. And true to Scarabeaeus Sacer's brand, the masks are washable and reusable to reduce the negative impact on the environment.
“The Middle East, especially Egypt, is ready, now more than ever, to embrace sustainability eco-friendliness and premium quality products that also give them their money’s worth,” El Nawawi added.
Until recently, Scarabaeus Sacer was only available to the online markets of the UK and Europe, but is now also available for order in Egypt. To view their collection, head over scarabaeus-sacer.com/ and place an order via DM on their Instagram page.