Mema El Shafey is gearing up to adorn the city with her latest collection of colourful floral jewellery designs, Paradise.
A piece of jewellery is more than just an ornament; one can make statements with a pair of earrings and a necklace; a bracelet could reveal your innermost beliefs and views; you could share your heritage and values with the world with a ring. And when it comes to statement jewellery, nothing speaks louder than a Mema El Shafey piece. Perhaps one of the few names that stand out in the business of looking fabulous is the uber-talented jewellery designer’s creations that have adorned the city’s divas since the release of her first collection.
Now El Shafey gears up to ornament the city once again with her latest creation, Paradise. The long awaited collection is part of Mema Jewellery’s dazzling diamond and gem heavy Queen Line. “The collection is inspired by nature; it’s floral and colourful, lots of orange and green,” El Shafey tells Cairo Scene. “Colours have distinguished the collection the most, I have to say.”The collection will probably be making its way to our seaside getaways and beach parties this summer with its youthful designs and lively colours - except for one very peculiar yet captivating set of antler-shaped earrings! “I actually designed this with Christmas in mind,” she says laughingly. This summer, instead of curling up in your shell, express your femininity, moxie and badassery with Mema’s bold and brightly hued designs!
You can check out their Facebook page here or follow them on Instagram @memaelshafey.
Main image by Project V Studios.