With the stream of emerging talent hailing from the city, young Egyptian designers come together to launch #SheMadeIt, a campaign that celebrate female empowerment and showcases their unique locally-made designs. Farida Abushady, founder of AFH Designs, Engy Aly and Rana El Babli, founders of ModaFit, Ahd El Saadi, founder of Dou By Misura and Lena and Yousra El Ghor founders of Sheyaka.co are the female masterminds behind the idea, trying to build their own empires. They spring out of bed every day aiming to empower not just themselves but everyone they want to dress. While the campaign pays homage to the vision and persistence of these established #GirlBosses, it also looks to honour notable women in history such as Cleopatra, Umm Kalthoum, Frida Kahlo, and Audrey Hepburn.

 

To the strong women, may your strength always be recognized & appreciated. Always strive for greatness! This is a glimpse of how big things can happen when women come together and support one another. Combine your forces ladies, motivate one another, and inspire to aspire. #SheStrivedForIt #SheWorkedForIt #SHEmadeit ——————————————————————Striving for success and independence, we came together to shed light on our work while celebrating significant women in history, praised for breaking social norms to achieve greatness. ——————————————————————— #SheMadeIt is curated by the women behind @afhdesigns | @dou.bymisura | @modafiteg | @sheyakabyshe We give special thanks to: Umm Kalthoum | @reem7sn Frida Kahlo | @nourhassan aka. @radical.official Audrey Hepburn | @naylagarrana Cleopatra | @lailaaezzat ——————————————————————— Florist: @thetrend_n MUA: @maquillagebyaya Hair: @tangledbylou Filmed by: @photoboutiqueeg

A post shared by Moda Fit (@modafiteg) on Jan 15, 2018 at 9:02am PST