These young Egyptian trend-setters get together to show the world what happens when women join forces.
With the stream of emerging talent hailing from the city, young Egyptian designers come together to launch #SheMadeIt, a campaign that celebrate female empowerment and showcases their unique locally-made designs. Farida Abushady, founder of AFH Designs, Engy Aly and Rana El Babli, founders of ModaFit, Ahd El Saadi, founder of Dou By Misura and Lena and Yousra El Ghor founders of Sheyaka.co are the female masterminds behind the idea, trying to build their own empires. They spring out of bed every day aiming to empower not just themselves but everyone they want to dress. While the campaign pays homage to the vision and persistence of these established #GirlBosses, it also looks to honour notable women in history such as Cleopatra, Umm Kalthoum, Frida Kahlo, and Audrey Hepburn.