The eco-friendly bag brand is upping its social impact during the Coronavirus crisis by funnelling a portion of their sales into buying sanitising and disinfecting materials for their staff, as well as letting all the artisans from their several workshops work from home.
Social and environmental impact are at the core of Up-Fuse’s ethos, which creates employment opportunities in Mansheyet Nasser (known, unfortunately as Garbage City), through recycling plastic waste into trendy bags and accessories. However, like many businesses big or small, a slow-down in production as a direct result of the current Coronavirus pandemic has led to a reduction in income for the local talent that work skilfully to create the eco-friendly bags that have become a staple on Egypt’s style scene.
In a move to help keep their staff safe despite the income losses, the Up-Fuse team have announced that they’ll be dedicating a portion of all their sales during the COVID-19 Crisis to buying sanitisers, ethyl alcohol and other disinfecting solutions for their factory staff and their families.
Linking sales to social impact is a longer-term solution to giving back to the community and talent make the Up-Fuse brand what it is than simple donations, keeping the wheel turning and helping get them back on their feet. They’ve also set up an innovative work-from-home scheme for all their staff, letting them take some tools with them to set up mini-workshops in the safety of their own homes.
If you’re looking to treat yourself to a shiny new bag or have a gift-giving commitment coming up, check out Up-Fuse’s latest collection and rest assured you’ll be helping the environment and at-risk micro-economies at the same time.