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Watch: Exclusive Interview with Jeremey Jauncey, Founder of Beautiful Destinations

We talk to the man teaming with Minister of Tourism Rania Al-Mashat to raise Egyptian tourism in new, innovative ways.

Jeremey Jauncey, Founder of Beautiful Destinations

Earlier this year, a unique partnership between Egypt’s Ministry of Tourism and online travel platform and nation-branding agency, Beautiful Destinations, launched the #PeopleToPeople campaign with a stunning video showcasing the best of Egypt, its culture and its people – and it promptly won a World Tourism Organisation (UNWTO) award for Best Promotional Film.

But as we discovered when we sat down for an exclusive interview with BD Founder and serial traveller, Jeremy Jauncey, this is just the first step of an ambitious nation-branding strategy in collaboration with Minister of Tourism, Rania Al-Mashat, and BD’s role goes well beyond pretty photos and videos.

Video and photography by @MO4Network's #MO4Productions


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Sarah El Samman @ Ubuntu Art Gallery
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Sarah El Samman @ Ubuntu Art Gallery
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