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CFF: More Than Just Your Average Fashion Show

The upcoming Cairo Fashion Festival is set to pull out all the sartorial stops. Ra Sport - people behind Levis, Timberland, Quiksilver, Vans and more, will will be kicking things up a notch with rad runway shows and oodles of awesome giveaways! We've got all the details...

All ye fashionistas, whip out your faded denim dungarees, tie a paisley shawl around your head, fill your see-through platform shoes with gummy bears and Instagram to your heart's content - Cairo Fashion Festival is strutting into Cairo Festival City this Friday 6th November and we've got word from one of their main sponsors RA Sport -  aka the people behind uber brands like TimberlandQuiksilver, Vans, Levis, Rockport and Geox - that they'll be going all out both on the runway and with prize giveaways. And we all know there's nothing better than prizes. 

Geox 'Walking on Air' shoot by CairoScene

This will be no ordinary catwalk ladies and gents; expect the runway to literally be inundated with rock stars, skaters, dancers, and icebergs to make the brands' respective ethos come to life in spectacular fashion. 

 

#RidetheWind

There are those who just ride the wave, and then there are those who #RidetheWind. We headed to Kiteloop Egypt Experience in Ras Sudr to surf with five of our favourites...

Posted by Quiksilver Egypt on Thursday, 16 July 2015

 

A new generation of Egyptian music producers decked out in Vans | Photographed by CairoScene in Mohamed Ali St., Downtown

Meanwhile if fashion isn't your thing, but you have a pure and undying love of flash disks with a decent amount of memory then you are in luck! Timberland will be giving away boot-shaped 8GB USBs for those who guess right from their quirky quiz at their booth. The USB boots are totally adorbs by the way. 

Rockport as featured in the CairoSscene #FWAS campaiign

Levis' own competition will be giving CFF guests a chance to win a pair of their iconic jeans just by guessing the right fit! Meanwhile, for the analytical yet trendy among you, grab a friend and go head to head at Geox's booth with an “arrange the shoe puzzle” competition for a chance to get your hands on some shoerific prizes. And finally, if darts is your game head over to Vans' booth where for each circle you hit you'll be guaranteed to win some sweet Vans swag from bracelets, to bags, speakers, and more!

Sorry, we're pretty sure you didn't quite get us when we said Timberland boot-shaped 8GB USB flash drives did you? Look at them. Look at them in all their cute glory!

CFF at CFC, a bit of a mouthful, but definitely worth the handful... of prizes... and fashion...and boot shaped USBs. See you there!

Check out our interview with the creatives behind Cairo Fashion Festival here.


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