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High Street in High Places

Retail Group Egypt and Alcatel OneTouch teamed up to throw a fabulous fashion show at Tamarai, displaying the latest collections of all our favourite high street brands.

It’s not every day you get to see a fashion show in Cairo, and while the stern style-set out there might not consider high-street stores sartorially satisfying, no one can deny that the likes of Mango, Gap and Nine West are the biggest influencers on every day, personal style. So when we heard that Fawaz Al Hokair Fashion Retail – one of the biggest shopping congolemrates in the Middle East – was letting it’s local subsidiary, Retail Group Egypt, display its brands’ latest collections at none other than Tamarai, sponsored by Alcatel OneTouch, we knew had to be there.

The City Lights runway show kicked off with a bang, but not before Cairo’s fashionistas mixed and mingled at the rooftop club that was transformed into a glorious, glowing winter wonderland, with a mammoth catwalk taking centre stage. The show began with Ali Al Sharif, North Africa Vice President of Al Hokair Fashion Retail proving the company’s commitment to the fashion savvy in Egypt with a introductory speech. As the cocktails, flowed the catwalk filled, as Egypt’s hottest models strutted their stuff, showing styles we could actually afford from Mango, GAP, Monsoon, Accessorize, Steve Madden, Aldo, Suite Blanco, Nine West, Quiz, Jennyfer and adl. 

Then it was time to dance! With Pacha Sharm’s DJ Ouzo at the decks, the dance floor was packed out, with the raucous crowds only pausing to check out a cool street dance show, and the raffle draw that saw three lucky winners go home with Retail Group Egypt Loyalty Cards to spend at any of their stores, while one person got their hands on the grand prize, the limited edition Alcatel OneTouch Idol X Yellow.