Outgoing yet laid back, these seven local athleisure brands have been blazing trails across Egypt's fashion scene.
Outgoing yet laid back, the athleisure trend has been blazing trails across Egypt's fashion scene. Here are seven local brands who've taken this style and sprinted to the front of the pack.
KIJAQO // @kijaqo
This 2-week old brand has already grabbed our attention with their signature commitment to minimalism and pastel hues. You can shop at kijaqo.com
NOTFOUND // @notfoundco
Owned by a stylist and model sister duo, this athleisure brand designs crisp and clean pieces. Head to notfoundco.com to shop.
OHANNA // @ohannaofficial_
Adding a spicy ‘it’ girl factor to their athleisure designs, Ohanna is the Alexandria brand that adds a high-street flair to comfort. Shop through ohannaofficial.com
UNTY // @untydesigns
Mixing up athleisure with animation, UNTY incorporates graphic elements into their designs for all of Cairo's hipsters. Visit unty.co/untyshop to see for yourself.
ABYSS // @abyssclothing.__
Incorporating classic Egyptian iconography into their pieces, this local brand takes contemporary athleisure to the Golden Age. Shop through their DMs.
BAILA // @baila.by.m
Designed by Manar Wady, this label creates effeminate athleisure pieces that give you comfort without the drab. Place your orders through their DM.
AYO // @ayo.fityou
The second Alexandria brand on this list, this contemporary label is practical yet stylish. Perfect for running errands or a long day studying indoors.