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Reel Egypt: The Brand Proving One Outfit Can Work for Several Occasions

Keepin' it real.

clothing brand elegant simple cozy fashion

Reel Egypt is a new fashion brand that introduces simple and chic clothes for the women who still want to express themselves through their unique pieces. Co-founders Nada Hosny and Habiba El Gharabawy – both passionate about fashion – wanted to create a brand which exudes in beauty and simplicity, while expressing a certain air of confidence.

Reel produces only a limited amount of items in their store, before switching up their collection to something new and completely different. Their outfits aesthetically work out for both day and night occasions. Yes, versatility in fashion is an actual thing.

Their gray blazer, for example, is chic enough to pull off at a serious work meeting, and badass enough to have people take you seriously. Picture this scene for a sceneYou're a hard-working woman who doesn't have the time to go home after work, so a simple piece like this will pull off both events effortlessly. Match it with a pair of white sneakers or black boots to get the look that you want – fierce and smart, or laid-back in nature.

Another common dilemma many women face is having to rush to a wedding between or after a day of errands, or for the social butterflies, another occasion.

Reel has an outfit covered for you, taking you from day to night in a stunning manner. The contrast of the black top and the white air pants gives the overall appearance an eye-turning effect while remaining comfortable, whether you're out having brunch with friends or on a shopping spree, and can also be pulled off if you're going to a wedding after. After all, simplicity is the real beauty.

You can also pull off one of Reel's outfits if you're transitioning from a family event that you're dying to escape from, to date-night with your hubby, sipping on cocktails. You can throw on this loose beige sweater that fits for any cozy daytime occasion, and sport the sweater with a pair of white air pants for that cherry on top. The bonus is that you remain entirely comfortable throughout your entire day.

Be prepared for some dark smoky salmon colours, and keep your eyes peeled for their next FW19 collection on Instagram and Facebook.